Privacy Statement

For http://Dealer.MahindraMerchandise.com

Updated: April 11, 2025

Introduction

Unified Resources, Inc. ("Unified"), on behalf of Mahindra USA, Inc. (Mahindra), is committed to protecting your privacy. This statement explains how we safeguard your personal information when you visit this website. It describes the categories of personal data we collect, how we use it, your choices regarding our use of your data, our security measures, and how you can review and correct your data. By accessing this website, you consent to the data collection and use practices described in this privacy statement.

Data Collection

Authority and Purpose: We collect personal information under the authority of applicable U.S. and international laws to provide requested services, process transactions, and enhance user experiences.

Data Collected Directly:

• Contact details such as name, title, company name, email address, phone number, and mailing address.
• Account information including login credentials and purchase history.
• Preferences related to communications and marketing.

Data Collected Indirectly:

• Payment information is collected via third-party integration; http://Dealer.MahindraMerchandise.com does not store credit card details.

Data Collected Automatically: We collect website usage data, including pages viewed, interactions, and browser/device information, as well as IP addresses, to improve functionality and security.

Use of Personal Data

We use your personal data to:

• Process and fulfill orders and transactions.
• Provide customer support and respond to inquiries.
• Improve website functionality and user experience.
• Conduct analytics and security monitoring.
• Send promotional materials with your consent.

Third-Party Sharing

We do not sell or rent your personal information. We may share data with:

• Service providers for payment processing, order fulfillment, and marketing.
• Legal authorities when required by law.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance user experience and analyze site traffic. You may manage cookie preferences through your browser settings. Third-party analytics services, such as Google Analytics, may collect data about website interactions.

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, and resolve disputes. If you request deletion of your data, we will comply unless retention is required by law.

User Rights (GDPR & CCPA Compliance)

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access – Request a copy of your personal data.
• Correction – Request updates to inaccurate or incomplete data.
• Deletion – Request the deletion of your personal data.
• Restriction – Request to limit how we use your data.
• Portability – Request a copy of your data in a machine-readable format.
• Opt-out of Data Sharing – If you are a California resident, you have the right to opt out of the sale of your personal data under CCPA (we do not sell personal data).

To exercise these rights, contact us at info@MahindraMerchandise.com.

Security Measures

We employ industry-standard encryption and security protocols to protect your personal data. Users are responsible for safeguarding their login credentials.

Legal Jurisdiction

This privacy statement is governed by the laws of the United States. By using this site, you agree to submit to the jurisdiction of U.S. courts for any disputes related to this policy.

Changes to this Privacy Statement

Unified and Mahindra reserve the right to update this policy. Changes will be posted with an updated effective date.

Contact Us

For privacy-related inquiries, you may contact us at:

• Email: info@MahindraMerchandise.com
• Mailing Address: Unified Resources, Inc.
  P.O. Box 421559
  Houston, Texas 77042-4910
• Phone: 1-888-456-6168